Making it in the Music Business
Entertainment lawyer Jeff Biederman talks about how musicians can successfully set up careers in the current climate, the modern record deal and why artists need to diversify their marketing strategies and their work.
Blog
Music In Advertising
Bill Meadows, Executive Integrated Producer of Music, Celebrity Talent and Public Works at Crispin, Porter & Bogusky discusses how music is selected for advertising and commercials.
Notes from a Pop and Hip Hop Producer
Jared Lee Gosselin talks about coming up as a producer, which factors make him want to work with an artist and offers some advice for musicians about approaching engineers and producers for studio work.
Music, Radio and Touring with John Wozniak Pt. 1
John Wozniak of Marcy Playground talks about the experience of writing a hit song, recording and getting signed to a major label. He also shares his thoughts on how the industry — and in particular radio — has changed for artists since the 1990s.
Independent Radio Promotion With Munsey Ricci
This is a re-post of an article published several years ago. Munsey Ricci runs an independent Radio promotion and marketing company called Skateboard Marketing…. Read more »
Facebook Marketing for Musicians
Social media expert Amy Porterfield talks about common marketing mistakes artists make on Facebook and how to generate meaningful online content that keeps a conversation going.
How to Promote Music in a Niche Market
Musician and writer Matt Fanale talks about building a fan base in a niche market and the importance of tenacity and creating a flexible marketing plan in the current music industry.
Brand Reputation Management for Musicians
Mike Morsell, Senior VP of Brand Strategy at Brand.com talks about why musicians need to manage their reputation in order to build a brand in the Digital Age and shares some best practices for maintaining a positive online profile.
Music Consultant
A blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.
Success in the Music Industry
A discussion of different marketing tools and strategies that are valuable to musicians, success in the music industry and how artists can strengthen their revenue streams.