Dave Cool, Director of Artist Relations at Bandzoogle, talks about online and offline marketing strategies that work for artists and how bands can build websites and social media pages that support their brands and help build fan bases.
Entertainment lawyer Jeff Biederman talks about how musicians can successfully set up careers in the current climate, the modern record deal and why artists need to diversify their marketing strategies and their work.
Social media expert Amy Porterfield talks about common marketing mistakes artists make on Facebook and how to generate meaningful online content that keeps a conversation going.
Musician and writer Matt Fanale talks about building a fan base in a niche market and the importance of tenacity and creating a flexible marketing plan in the current music industry.