Designing an Album Cover

Designing an Album Cover

Jeff Chenault, Founder and Creative Director of Eleven07 talks about how bands can choose the perfect designer for their album covers and merchandise and shares some tips for creating cohesive and memorable artist brands.

How to Promote a Brand

How to Promote a Brand

Independent marketing and management executive Marty Maidenberg talks about the on-going evolution of the music industry and what artists need to be doing to promote their brand and build sustainable music careers.