This is the third article in the getting a music manager series. If you missed part one and part two you can check them out at the links above. They covered helpful things to have in place prior to contacting a music manager. If you are interested in music marketing and management services please contact us to see if we are a good fit for you. If not- please read on.
So- here are some things that are helpful to have in place before approaching potential managers:
- A finished product to share or a product available for stream or sale
- A polished live show
- A professional photo of you (preferably not up against a brick wall- stop that already).
- A decent live video (more important that video quality is performance quality) of you performing in front of actual people who appear as if they care that you exist.
- A search engine friendly website and a presence on social networks.
- A handful of upcoming gigs.
- A bio that doesn’t have a second paragraph starting with “and then when he was two” (or similar) that touches on people you’ve played with, written with, opened gigs for etc.
- Quality time with other musicians tradinf business ideas and information
- Having managed your own project enough to know what you aren’t good at doing on your own.
But I digress, as I am wont to do.
Most music managers I’ve met have fallen into a few basic categories:
1) Friends and acquaintances that artists know and trust– preferably ones that are responsible, personable, business minded and willing to part with their time because they believe in you. Do you know that guy who is just always around you at shows and in the studio that everyone knows and likes? That guy.
2) Professional music executives – people who do music management full time or do music business related work for a living and have connections, experience and leverage that make them able to help aspiring artists.
3) Momagers and Dadagers
4) Wealthy individuals who love music and want to be in the music industry for any number of reasons. Let’s just call them “investors / managers.”
My experience has been best with types one and two but there are exceptions to every rule.
Go on to the next article or read this great interview with one of my favorite metal managers. If you want to see what I mean about bands and their need to pose in front of brick walls check out this cruel but hysterical site