Craig Levy is a musician, studio owner and producer based in Brooklyn New York. Craig has run a profitable studio from his home for the last five years and has recorded well over three hundred artists. He has carved himself a niche working almost exclusively with aspiring artists on tight budgets.
John Mathiason of CandyShop Management talks about some of the qualities bands should be looking for in a merchandising partner and some of the moving parts of successful merch design and sales.
The manager / investor archetype.
The pros and cons of parents who manage their children (Momagers and Dadagers).
Part 5 in the series of articles about how to find a music manager.