Music Consultant is a company that strives to help foster, develop, and guide the careers of both established and developing artists. Working with a long-term vision of creating enduring careers for these artists, we offer customized, strategic marketing and management services for every individual artist. Our main objective is to make sure you have what you need to navigate a successful career. Our expertise also provides solutions for corporations and brands looking for successful music integration and activation. Please visit our Services Page to learn more about how we can help you and see our experience and biographical information below.
Rick Goetz is a music business consultant and marketing professional with deep roots in the music industry. During his 20 years in the music business, he has been a major label A&R representative, a music supervisor, an artist manager, a professional bass player, and the head of a digital record label. His diverse experiences have given him insight into the complexities of making music and making a living making music from both the artist’s and executive’s perspectives. It was managing and playing in a group while at NYU that led him to his work within the major label system, developing talent and releasing, marketing, and distributing albums, singles, and music videos. He has worked for Lava/Atlantic, and Elektra, and EMI, with artists including Kid Rock, Matchbox 20 and Sarah Brightman, and on television shows including Sesame Street, and Psychic Detectives. Since leaving the major labels in 2007, he has handled music clearances for Mood Media / Musak and major marketing campaigns for a range of artists, from young, local, and aspiring bands, to multi-platinum, international superstars. In recent years he has been a guest speaker at SXSW, The Recording Academy, CMJ and The New Music Seminar.
Marty Maidenberg is a marketing and management consultant for artists, musicians, and their brands. During his career in the music industry that has spanned over 25 years, Marty has worked for major label record companies (Mercury/PolyGram, Epic/Sony), self-starter indies (COO, S-Curve Records), and as an artist manager (Sir Elton John, Joss Stone). His experience has been honed by building multimillion-dollar artist brands, managing global marketing departments, creating game-changing digital media strategies, and by initiating non-traditional, integrated marketing campaigns. In turn, he has helped to guide and advance the careers of some of the most well-known talent in the business including Sting, Carrie Underwood, Duran Duran, Fiona Apple, Fountains of Wayne,Dixie Chicks, Oasis, John Mellencamp, Joan Osborne, Vanessa Williams, Hanson, Morrissey, Donna Summer, INXS, Sarah Brightman, and Elvis Costello and many others. He has also produced performances at major live events, including solo concert tours and media events such as the Super Bowl Half-Time Performance, The Grammy Awards, The Oprah Winfrey Show, and PBS’ Kennedy Center Honors and Great Performances. In 2011, Marty established M Squared Entertainment as a consulting company, providing marketing services and strategic advice for music artists in all aspects of their careers: from product development to digital media management; from online promotional content creation to sales/distribution programs; from video production to public relations; from creative and visual design to regional and national touring initiatives.
With over 15 years’ experience as a professional writer, editor, and marketing consultant, Julia Rogers has helped countless inventive companies, entrepreneurs, organizations and intensely-creative individuals across industries discover their own distinctive and genuine voices so they can make a memorable and enduring impact on the world. As a biography and press release writer as well as a master communications consultant, she focuses intensely on people and situations and asks penetrating questions to delve deep beneath the surface and elicit the exceptional, fascinating dimensions and details that make them sparkle. Previously a grant writer and development/marketing strategist for several New York City-based non-profit Arts organizations, she has also written business development materials and produced online media for a variety of small technology companies to help them solidify their brands and forge strong relationships with clients and their local and global communities. As a journalist, she has spent years investigating and celebrating the many aspects of business strategy and innovation, social media, and emerging technology for small businesses and corporate clients, including The Huffington Post, Entrepreneur and American Express. She has been a contributing music writer at Bitch magazine and Billboard, and has helped market legendary artists including bandleader Bill Curtis, the Fatback Band and Zapp as well as countless up-and-coming indie artists. She has alworked with major organizations and corporations such as the GRAMMY Foundation and Jupiter Media. She is also a classically-trained musician, and plays out regularly in New York City in various original projects as a songwriter, cellist, bassist, singer, and pianist. Julia continues to take risks that help her clients and partners passionately re-commit to their visions and capture their on-going stories with honest, sharp and engaging narratives.
Daniel Savage has a 20-plus-year history of bridging the creative and commercial worlds. It’s this unique combination of having formal training in both business and music that allows him to travel easily and effectively in various environments, whether working with brand initiatives, multi-national corporations or individual artists and bands. Savage’s roots in the music industry run deep. As General Manager of Madonna’s Maverick Records, he worked with such artists as Alanis Morissette, Michelle Branch and Deftones and the soundtracks to 50 First Dates and The Matrix II & III). He was also Senior Vice President of Sales, Marketing and Synergy for the Walt Disney Company’s Hollywood Records, working extensively with ESPN, ABC, Radio Disney, Theme Parks, Buena Vista Pictures and the Disney Channel. He has held executive positions at other major music companies including Island (Elton John, U2), Lava/Atlantic (Matchbox 20, Sugar Ray, Jimmy Page/Robert Plant), Mercury and PolyGram Group Distribution. A trained musician, Savage studied at the Eastman School of Music and has worked at several publications as a music journalist. He holds an M.B.A. from Columbia University Business School. Savage started his music career as Head of Market Research for PolyGram Records, Inc. and thus was an early pioneer in the use of quantitative and qualitative customer and industry trend data for making key decisions and long range strategic planning, in an industry used to relying largely on guesses and hype. He recently founded B Major Entertainment, a boutique strategic marketing agency based in Los Angeles. Specializing in music and entertainment, B Major works with labels, artists, publishers, producers, production companies, songwriters and brands/agencies. From 2013 to 2015, he also served as Executive Vice President of Semetric, Inc., where he directed all Sales, Marketing and Business Development activities in the U.S. and Canada for the London-based music and entertainment industry.