Branding Yourself in a Niche Market

Branding Yourself in a Niche Market

Shikhee of Android Lust talks about building a brand within the Goth/industrial scene and shared some advice for artists that want to build personal relationships with fans and decision makers both on- and off-line.

Communication and Branding

Communication and Branding

Laurie Jakobsen, founder of Jaybird Communications, talks about the qualities artists and tech entrepreneurs need to have to be successful and tips for artists hoping to better communicate about their brand.

What is NoiseTrade?

What is NoiseTrade?

Brannon McAllister is the co-founder and designer of NoiseTrade, an online service that offers free music to fans of artists in exchange for their contact… Read more »

Using Ustream.tv For Your Music

Using Ustream.tv For Your Music

Manager of Business Development and Music Content at Ustream Matt Howe speaks about how musicians are using the platform for marketing and promotion.

B2B Music Marketing

B2B Music Marketing

When working with new clients I often tell the story of how Redbull started rolling out their product.  In recent years Redbull has started doing… Read more »