B2B Music Marketing

B2B Music Marketing

When working with new clients I often tell the story of how Redbull started rolling out their product.  In recent years Redbull has started doing… Read more »

Modern Music Publishing

Modern Music Publishing

Jodie Ferneyhough – The Managing Director of Universal Music Publishing speaks about what the music publishing business is like today.

Conversation Currency

Conversation Currency

It occurred to me recently as I got a call from a musician with a great deal of heart and hope but very little in the way of compelling reasons to get people to listen that it was time to discuss the notion of conversation currency.