Music and Merchandise

Music and Merchandise

John Mathiason of CandyShop Management talks about some of the qualities bands should be looking for in a merchandising partner and some of the moving parts of successful merch design and sales.

How to Promote a Brand

How to Promote a Brand

Independent marketing and management executive Marty Maidenberg talks about the on-going evolution of the music industry and what artists need to be doing to promote their brand and build sustainable music careers.